We at Shimano are dedicated to supply high-quality and high-performance components for different types of bicycles made in various countries and regions of the world, ranging from bicycles for the world's top racers to daily users.
The DURA-ACE, Shimano's flagship components in the racing world, always adopts our latest cutting-edge technologies like the Di2. The Di2 (Digital Integrated Intelligence), which was developed to enhance the potential of components by fusion with electronic devices, has dramatically improved shifting speed and accuracy.
Furthermore, we at Shimano have enhanced the product lineup, which was developed to provide more comfort and pleasure for commuting and shopping closely related to everyday life. The series features, for example, low maintenance by the internal geared hub and easy pedaling even while the light is on by the built-in hub dynamo.
At Shimano, we pursue the creation of new designs and easy-to-use functions by keeping one jump ahead of the users' imaginations. And we realize innovative new products excelling both in high precision and in durability by the metal-processing technologies we have developed for many years. This, we hope, will encourage more people to use bicycles resulting in the spread of more eco-friendly lifestyles and the promotion of environmental preservation. With this view, Shimano is developing and producing truly "Captivating Products."